INTERNAL VACANCY - ADVERTISEMENT |
An exciting position in marketing management is available at an international conferencing company. The idea candidate will be dynamic, creative and webb-savvy and comfortable using web analytics to drive inbound leads.
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| POSITION AVAILABLE : |
Marketing Manager |
| DEPARTMENT: |
Marketing |
| LOCATION: |
Parktown |
| REPORTING TO: |
International - Marketing Director abroad |
| MAIN DUTIES: |
Duties:
- Develop and execute marketing strategies utilising both Outbound and Inbound marketing channels to drive delegates and inbound leads through:
- Genere high quality targeted web traffic through strategic partnerships, online PR, affiliate marketing, email marketing, SEO, pay-per-click, social networks, online communities and industry blogs
- Convert web traffic into high quality inbound leads through content marketing (surveys, podcasts, video casts, webinars, whitepapers etc.)
- Lead nurturing strategies to convert leads in sales
- Analyse and reporting on on-and-offline campaign effectiveness
- Work closely with other departments such as telemarketing, telesales, sponsorship sales, customer service, conference production and our online portal team
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| QUALIFICATIONS & POSITION REQUIREMENTS: |
Educational & Experiencial requirements:
Marketing degree or IMM Diploma PLUS:
- Minimum 1 -2 years commercial experience working in an B2B marketing role
- Web savvy (blogs, Twitter, LinkedIn, Facebook, YouTube)
- Knows how to get found online through search engines
- Comfortable with using web analytics (Google Analytics, Keyword Tool, URL Builder)
- Able to use a CRM system
- Extensive knowledge of email marketing
- Versed in Pay Per Click (LinkedIn)
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| PERSONAL ATTRIBUTES : |
- Talented copy writer
- Strong negotiator able to forge strategic partnerships
- Exceptional time management skills
- Excellent attention to detail
- The ability to trouble-shoot problems and think laterally
- Enthusiasm, drive and determination
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| SALARY : |
R10 000 – R14 000 per month |
| Commencement Date |
26 October 2011 |
| Submit CV and queries to: |
jhbrecruitment@immgsm.ac.za |
PLEASE NOTE: IF YOU DO NOT MEET THE ABOVE REQUIREMENTS, YOUR APPLICATION WILL NOT BE CONSIDERED.
Due to the large number of responses anticipated, correspondence will be limited to shortlisted candidates only. If you still have not heard from us within 2 weeks of the closing date hereof, kindly regard your application as unsuccessful. |
