Archives

Student loans

Student Loans from FNB will assist IMM GSM students < read more...>

Make marketing your career choice

Marketing encourages independent and critical thinking. It stimulates the passion to solve problems, it challenges your mind to be creative and innovative. But, the relevant education and experience to apply a wide range of marketing techniques, and the right skills, ability and imagination are fundamental to your success as a professional marketer. < read more...>

Marketing - a dynamic career choice

Marketing is an art as well as a science! Studying it is the science - practising it is the art. < read more...>

The importance of keeping abreast of marketing dynamics with the IMM GSM

Although the fundamentals of marketing may never change, marketers have a responsibility to keep abreast of the dynamics of the industry - be they technology-focused, such as e-marketing, rapidly changing marketing trends, business intelligence, emotional intelligence, customer relationship marketing, legislation or being exposed to the underlying philosophies, elements and concepts of business. < read more...>

We need to start welcoming customer complaints with open arms!

At a recent staff meeting I requested that we all start referring to "customer complaints" as "customer enquiries," as I firmly believe that we need to change our mindsets from viewing complaints as negative. Instead, we should all rather see these crucial customer contact points in a more positive, constructive light. < read more...>

10 Ways to really destroy your brand:

(from personal observation over twenty years!) < read more...>

Back to basics in the bush

Three months ago I took a huge plunge - I packed up my house, my daughter and my city life and moved to Hoedspruit, which, for those of you who don't know, is a small (very small) town in Limpopo , roughly 120km from Tzaneen and 160 kms from Nelspruit. I mention these distances only because they give you an idea of how far I have to drive to get to my closest Woolworths back_< read more...>

Dynamic marketing qualifications for self-directed learners

A successful career in marketing requires one to be creative, self-motivated, flexible, innovative, decisive and resourceful. A broad outlook, critical and strategic thinking skills and the necessary education and experience are required to apply a wide range of marketing techniques. Business success is largely determined by the skill, ability and imagination of the professional marketer < read more...>

Technomarketing or Marketology?

Those of us who were practising marketing at the turn of the century will remember the much heralded arrival of the 'digital age'. We were led to believe that our world of marketing was to be turned upside down and on its head with these techno tools - "marketing would never be the same again!" < read more...>

Packaging - the other 'P'

Fifteen years ago I conducted some research into packaging as the fifth "P" of the marketing mix, limiting my study to the cosmetics industry. The results were interesting in that I successfully managed to prove that packaging is so closely linked to the cosmetic brand , that it could not be regarded as a separate "P". Okay, I hear you sigh, so what's your point? < read more...>

Glocalisation - is it possible?

When I was at business school in the early nineties, I came across the term 'glocalisation' - a combination of the words 'globalisation' and localisation'. Meaning the ability to 'think globally and act locally", it was bandied around for some time before being replaced by other terms and initiatives. Now, however, as we all strive to become more and more successful in the global arena, 'glocalisation' seems to have made a return to our business vocabulary. < read more...>

IMM GSM Granted full accreditation

Following its application in 2006, the IMM Graduate School of Marketing (IMM GSM) has been granted full institutional accreditation by the Higher Education Quality Committee (HEQC). < read more...>

UK NARIC adds to IMM GSM qualifications recognition

All qualifications provided by the IMM Graduate School of Marketing have been registered with UK National Information Centre ( UK NARIC), a move that provides instant industry-specific recognition for those applying to work in the United Kingdom < read more...>

A dynamic career in marketing through the IMM GSM

Marketing is an exciting, stimulating and rewarding career for those who enjoy diverse challenges, who have a broad outlook, are resourceful and innovative and are critical and strategic thinkers. However, the relevant education and aptitude to apply a wide range of marketing techniques, the right skills, ability and imagination are fundamental to your success as a professional marketer. < read more...>

An Online MBA Programme?

Online education is no longer a new fad or on trial. It is a strong and growing trend in education. The evolution of the Internet and advances in technology have made online education not only an increasingly attractive proposition, but also more dynamic than traditional forms of education, and often better suited to the needs of today's society and economy. In fact, 200 000 courses worldwide are offered online and the number is growing < read more...>