Articles Published In 2009

IMM Africa Association of Marketers launched
In reinstating the concept of the original Institute of Marketing, the IMM Africa Association of Marketers has been launched - a body that will embrace marketers and organisations across the continent and provide outstanding benefits to a members
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Marketing management - educating megatrend architects
By Professor Zak Nel, futurologist and academic head of the IMM Graduate School of Marketing
Marketing managers can see the future and they can make it happen. They are the new megatrend makers of business and society.
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Short marketing training programmes from the IMM GSM Business intelligence is the weapon required when dealing in a competitive business environment. There is therefore no excuse for individuals not to be trained.
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THE IMM RECRUITMENT CENTRE - Ensuring the right marketing hire
As we know, the marketing function is critical to the success of any business. In fact one could argue that it is the most critical. History has shown that the financial success of an organisation often depends on its inherent marketing ability - even more reason to implement skilled and strategic marketing processes within a company.
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