While Facebook continues to dominate the social media scene for South African brands, many companies get more bang for their buck on Instagram, which also has more influencers than expected for its size.

By contrast, Twitter, which has a similar audience size, has negligible engagement compared to Instagram. However, many brands have an audience on Twitter that they do not appear to be leveraging at the moment.

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South Africa, Johannesburg, 12 February 2018: The IMM Graduate School is pleased to announce the launch of a range of online short courses in Marketing & Advertising, Business Management, Supply Chain Management and General that run from eight to 15-week durations. Aimed at growing, sharpening and complementing current skillsets, these courses will commence on 1st May 2018 and students can start enrolling today.

Commenting on the launch of the courses, CEO of the IMM Graduate School, Mr Dalein van Zyl said, “We are proud of our online short courses, which are of sound academic caliber and crafted and designed by subject matter experts and thought leaders of the highest regard. We provide excellent support systems to ensure our students are well set to make the most of the programmes.”

The IMM Graduate School has a legacy of 70 years in South Africa and is a renowned provider of distance higher education; offering a comprehensive selection of programmes and qualifications in marketing, supply chain and business management. The institution enjoys a solid track record of assessing, delivering and conferring post-graduate degrees, degrees, diplomas and certificate courses. As a forward thinking institution and in keeping with international standards, the IMM Graduate School partners with top international establishments to bring industry-relevant course material and best practices to students, ensuring they are aligned to current global trends.

Read the full press release here: IMM Graduate School launches new online short courses aimed at upskilling and maximizing time

Having long held sway in the top end of South Africa’s food retail market, Woolworths is finally facing a serious challenge to its dominance. It comes from none other than Shoprite’s Checkers retail brand, which has traditionally targeted sales at a lower end of the customer scale, the ‘IMM Journal of Strategic Marketing’ reports in its latest issue.

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When targeting the middle class consumer in sub-Saharan Africa, marketers need to be aware of a number of key strategies, the ‘IMM Journal of Strategic Marketing’ reports in its latest issue.
Quoting the results of the African Lions study conducted by research company Ipsos and the Unilever Institute of the University of Cape Town, the magazine says the following are some of the approaches that marketers should follow:

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