A2The IMM GSM has only the following pre-requisites;
The modules you choose must fit within the constraints of the IMM GSM examination timetable.
The following modules must be passed in the prescribed order:
- Principles of Marketing before Practice of Marketing
- Practice of Marketing before Marketing Strategy
It is strongly recommended that Statistical Analysis is passed before attempting Marketing Research.
Students are also advised to take Marketing Strategy as their last module, since they are required to use all their knowledge they acquire from the other modules to complete their Marketing Strategy assignment and exam.