SHORT LEARNING PROGRAMMES (SLPs)

Another integral part of the IMM Business School of Marketing's Executive Education offering are its practical short courses, varying in duration from two to four days, which are delivered at the IMM GSM campus in Johannesburg and at the regional offices in Cape Town and Durban.

The extensive array of short learning programmes (SLPs) and workshops is available to individuals or companies who wish to upskill their employees in specific areas of business or marketing. All programmes include a practical focus, facilitating instant application of the learnt skills in the workplace.

The IMM Business School of Marketing's Executive Education training programmes include all aspects of marketing and sales, as well as key business-orientated programmes, and target those who wish to improve their personal and organisational effectiveness.

MARKETING

These programmes encompass all areas of marketing, including basic fundamental marketing concepts, marketing strategies, marketing research and the formulation and implementation of strategic marketing plans.

Specific programmes are also designed to cover specialised areas of marketing, such as the marketing of services, direct, sponsorship and retail marketing, as well as Return on Marketing Investment (ROMI) and digital marketing.

Programmes are also offered in advertising, communication and brand management.

SALES

Sales programmes include the basic principles of selling and customer care, progressing through to sales management, negotiation skills, key account management, sales planning and customer relationship management.

GENERAL BUSINESS

Programmes of a general business focus include the following:

• Presentation Skills
• Basic Business Finance
• Corproate Social Investment
• Basic Computer Skills

INCO

Any content of the above programmes can be integrated into a customized training programme to suit the needs of an organisation.

Please click here to download the IMM BSM Executive Education Short Course Training Schedule.

Please click here to download the IMM BSM Executive Education Workshop Schedule.

For further information on any of the above training courses, kindly contact Margaret Hillhouse on:

Tel: +27 (0) 11 628 2000 or +27 (0) 11 628 2009
Fax: +27 (0) 11 628 8069
e-mail: shortcourses@imm.co.za