Prescribed Books

IMM GSM Textbooks

The IMM Graduate School of Marketing(IMM GSM) updates the prescribed textbook list at the start of every semester.

Please click here to download a complete prescribed textbook list.

Students can purchase all textbooks directly from Mindmatters (Educational Book Distributors). For a pricelist and order form please visit www.mind-matters.co.za,
call 086 111 6184, fax no: 086 683 1716 or visit:

Mind Matters
Unit 7 Bentley Office Park
67 Wessels Road
Rivonia
Sandton

Recommended Booklist

The IMM GSM prescribes a textbook for each module offered. Students are required to purchase a copy of these prescribed textbooks per module selected. The purpose of the prescribed textbook is to guide students through the programme material.

In addition to the prescribed booklist, the IMM GSM releases a recommended booklist containing recommended textbooks and internet sources, which are useful to consult for further research, assignments and practical application. Students are not required to purchase the recommended textbooks. These recommended textbooks are available in the IMM GSM Marketing Information Centre. Please click here to download the complete recommended textbook list.