Postgraduate Diploma in Marketing

About the Course

The course focuses entirely on marketing in a practical manner. It is assumed that students who attend the course have knowledge of the principles of marketing. The programme exposes the student to the practice of marketing through business simulations and case studies. The programme receives wide acceptance from employers both locally and internationally.

Admission Requirements

Click here to view the admission criteria for the Postgraduate Diploma in Marketing.

Who Should Attend?

This is an excellent education programme for people in or moving towards a senior position in marketing and who wish to enhance their knowledge and skills in this area.

Modules

The Postgraduate Diploma in Marketing comprises two core modules (compulsory), two elective modules and a dissertation.

Core Modules

• Advanced Marketing Research
• Advanced Strategic Marketing

Electives

Select two modules from the following:

• Advanced International Marketing
• Advanced Promotional Strategy
• Advanced Services Marketing

Dissertation

After successful completion of the core modules and the two elective modules, students are required to prepare and submit a dissertation on a marketing or marketing-related topic.

Duration of the course

This programme, which entails high levels of group interaction and discussions, is divided up as follows;

• The first twelve months are devoted to course work, comprised of four one-week classroom contact sessions.
• The following year is dedicated to the completion of a dissertation, which must be submitted to the IMM GSM by the 31 January each year. The dissertation shall be supervised by an IMM GSM appointed supervisor and will be externally examined by the IMM GSM's External Examining Board.
• Failure to complete the course within the two-year time period may result in the student having to resubmit the marketing research proposal at the applicable fee before submitting he dissertation.

Applications

Applicants are required to complete the Application for Admission form for the Postgraduate Diploma in Marketing, which, together with certified copies of educational certificates, identity/passport documents and a letter of motivation, should be returned by registered post to:

The Dean of Faculty
P.O. Box 91820
Auckland Park
2006

A non-refundable deposit of R150-00 must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM GSM.

Contact

Contact Dinah Sekele at (011) 628-2000 if you have any queries or e-mail us at postgrad@immgsm.ac.za

Fee Structure

(The fees are applicable for modules completed in 2010 only)

Upfront Payment

Payment per component:

Fees are inclusive of:

• Tuition
• Course material
• Lunches and refreshments
• Use of the Marketing Information centre
• 5 free hours of Internet based research for your dissertation by the Information Services Officer
• Initial student registration fee

Course Dates - Timetable 2010

Please note that the IMM Graduate School of Marketing reserves the right to change these dates where necessary.

Policy and Procedures 2010

Please download the Policy and Procedures for the Postgraduate Diploma in Marketing Academic year 2010.

Prospectus

Please download the Prospectus for the Postgraduate Diploma in Marketing Academic year 2010.