Degree Programmes

Bachelor of Business Administration (Marketing) (BBAM)

About the course

The Bachelor of Business Administration (Marketing) degree is designed for learners who plan to make a career in the field of marketing. The curriculum consists of compulsory modules and electives.

Click here to view the admission criteria for the Bachelor of Business Administration (Marketing).

The Bachelor of Business Administration (Marketing) comprises twenty-one modules and is structured as follows:

Year 1

• Principles of Marketing
• Business Communication
• Business Law
• Business Management
• Macro Economics
• Micro Economics
• Statistical Analysis

Year 2

• Practice of Marketing
• Consumer and Buyer Behaviour
• Financial Accounting
• Human Resource Management
• Management Accounting
• Marketing Communications

Year 3

• Financial Management
• Distribution and Logistics Management
• International Marketing
• Marketing Research

Year 4

• Strategic Management
• Marketing Strategy

Electives

Select two modules only from the following:

• Business-to-Business Marketing
• e-Commerce
• Entrepreneurship
• Product Management
• Services Marketing
• Sales Management
• Retail Marketing

The Bachelor of Business Administration (Marketing) must be completed within eight years.