The BBA Degree in Marketing will be finally phased out at the end of the 2014 academic year

Degree Programmes

Bachelor of Business Administration (Marketing) (BBAM)

About the course

The Bachelor of Business Administration (Marketing) degree is designed for learners who plan to make a career in the field of marketing. The curriculum consists of compulsory modules and electives.

Click here to view the admission criteria for the Bachelor of Business Administration (Marketing).

The Bachelor of Business Administration (Marketing) comprises twenty-one modules and is structured as follows:

Year 1

• M1 - Principles of Marketing
• BC - Business Communication
• BL - Business Law
• BM - Business Management
• MAC - Macro Economics
• MIC - Micro Economics
• STAT - Statistical Analysis

Year 2

• M2 - Practice of Marketing
• CBB - Consumer and Buyer Behaviour
• FA - Financial Accounting
• HRM - Human Resource Management
• MA - Management Accounting
• MC - Marketing Communications

Year 3

• FM - Financial Management
• DLM - Distribution and Logistics Management
• M3 - International Marketing
• MR - Marketing Research

Year 4

• STRMStrategic Management
• M4 - Marketing Strategy

Electives

Select two modules only from the following:

• BBM - Business-to-Business Marketing
• EC - e-Commerce
• ENT - Entrepreneurship
• PM - Product Management
• SERM - Services Marketing
• SALM - Sales Management
• RM - Retail Marketing

The Bachelor of Business Administration (Marketing) must be completed within eight years.

Articulation from the Diploma in Marketing to the Degree in Marketing (BBAM)

• Diploma in Marketing graduates must have successfully completed all modules on the current Diploma in Marketing
• Application must be submitted within a five-year period after qualifying with the Diploma in Marketing

The articulation from the Diploma in Marketing to the Degree in Marketing (BBAM) consists of five compulsory modules and two electives. The articulation must be completed within 4 years.

Applicants will receive credits for subjects completed in the Diploma in Marketing.

Exemptions may only be granted to graduates who qualified within the last five years. No exemptions will be granted for non IMM GSM certificate, diploma or degree subjects.

• STRMStrategic Management
• HRM - Human Resources Management
• FA - Financial Accounting
• MA - Management Accounting
• DLM - Distribution and Logistics Management

You will need to select two of the following:

• PM - Product management
• ENT - Entrepreneurship
• BBM - Business-to-Business Marketing
• SERM - Services Marketing
• EC - e-Commerce
• RM - Retail Marketing
• SALM - Sales Management