Degree Programmes
The BBA Degree in Marketing will be finally phased out at the end of the 2014 academic year
Bachelor of Business Administration (Marketing) (BBAM)
About the course
The Bachelor of Business Administration (Marketing) degree is designed for learners who plan to make a career in the field of marketing. The curriculum consists of compulsory modules and electives.
Click here to view the admission criteria for the Bachelor of Business Administration (Marketing).
The Bachelor of Business Administration (Marketing) comprises twenty-one modules and is structured as follows:
Year 1
- M1 - Principles of Marketing
- BC - Business Communication
- BL - Business Law
- BM - Business Management
- MAC - Macro Economics
- MIC - Micro Economics
- STAT - Statistical Analysis
Year 2
- M2 - Practice of Marketing
- CBB - Consumer and Buyer Behaviour
- FA - Financial Accounting
- HRM - Human Resource Management
- MA - Management Accounting
- MC - Marketing Communications
Year 3
- FM - Financial Management
- DLM - Distribution and Logistics Management
- M3 - International Marketing
- MR - Marketing Research
Year 4
- STRMStrategic Management
- M4 - Marketing Strategy
Electives
Select two modules only from the following:
- BBM - Business-to-Business Marketing
- EC - e-Commerce
- ENT - Entrepreneurship
- PM - Product Management
- SERM - Services Marketing
- SALM - Sales Management
- RM - Retail Marketing
The Bachelor of Business Administration (Marketing) must be completed by the end of 2014.







