Postgraduate Diploma in Marketing Management

The Postgraduate Diploma in Marketing Management will be offered at level 8 of the new NQF and will consist of 120 credits. This Diploma is aimed at people in, or moving towards a senior marketing position, who already hold a recognised undergraduate qualification and want to enhance their marketing skills and knowledge.

• An appropriate and recognised three-year undergraduate qualification.
• A minimum of three years appropriate marketing or marketing-related experience.
• A CV and a motivational letter are required.

Applicants are required to complete the Postgraduate Application for Admission form for the Postgraduate Diploma in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to:

The Registration Office: Postgraduate Programmes
IMM GSM
P O Box 91820
Auckland Park
2006

A non-refundable deposit of R340-00 must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM GSM. The programme, which entails a high level of group interaction, is divided up as follows:

• Course work.
• Submission of assignments in each module except Practicum. Please refer to the Calendar of Events.
• An open book examination in each module except Practicum. Please refer to the Calendar of Events.
• Completion of a marketing practicum. No assignment or examination is required. There will be a practical assessment.

Please contact the IMM GSM on +27 (0) 11 628 2000 or visit www.immgsm.ac.za for information regarding the dates of the respective modules.

The Postgraduate Diploma in Marketing Management comprises five compulsory modules and is structured as follows:

• ABM401 - Advanced Brand Management 4 (20 credits)
• ADM401 - Advanced Digital Marketing 4 (20 credits)
• AGM401 - Advanced Global Marketing 4 (20 credits)
• AMP401 - Advanced Marketing Practicum 4 (40 credits) - practical assessment. No assignment or written examination required.
• ASM401 - Advanced Strategic Marketing 4 (20 credits)

The Postgraduate Diploma in Marketing Management can be completed within a minimum of one year of full-time study or within two years of part-time studies. The Postgraduate Diploma in Marketing Management must be completed within three years.

Academic Support

Academic support is offered by means of face-to-face tuition. Forty hours of classroom contact time spread over five consecutive days are allocated to each module, with a maximum of eight hours of classroom contact time per day.