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Bachelor of Philosophy(B Phil) Honours in Marketing Management

The B Phil Honours in Marketing Management will be offered at level 8 of the new NQF and will consist of 140 credits.

Admission criteria

A suitable Bachelors Degree with Marketing Management 3 as a major subject.
A CV and motivational letter are required.
Any other equivalent qualification.

Prospective students may be required to write and pass access programmes before being admitted to the B Phil Honours in Marketing Management.

Applicants are required to complete the Postgraduate Application for Admission form for the B Phil Honours in Marketing Management, which, together with certified copies of educational certificates, identity/ passport documents, a letter of motivation and a CV, should be returned by registered post to:

The Registration Office: Postgraduate Programmes
IMM GSM
P O Box 91820
Auckland Park
2006

A non-refundable deposit of R340-00 must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM GSM.

On approval of the application, the student will be required to submit the Postgraduate Registration Form no later than the published closing date.

The programme is divided up as follows:

Submission of assignments in certain modules. Please refer to the Calendar of Events.
An open book examination in certain modules. Please refer to the Calendar of Events.
Completion of a marketing practicum. No examination or assignment required. There will be a practical assessment.
Completion of a marketing research report. No examination or assignment required. There will be a practical assessment.

Please note: Contact sessions are available for certain modules at an additional fee.

The B Phil Honours in Marketing Management comprise of five compulsory and one elective module and is structured as follow:

AGM401 - Advanced Global Marketing 4 (20 credits)
AMP401 - Advanced Marketing Practicum 4 (40 credits) - practical assessment. No assignment or written examination required.
AMRT401 - Advanced Marketing Research: Theory 4 (20 credits)
AMRR401 - Advanced Marketing Research: Report 4 (20 credits)
ASM401 - Advanced Strategic Marketing: Theory and Practice 4 (20 credits)
Elective (20 credits)

Elective modules

You will need to select one of the following:

ABM401 - Advanced Brand Management 4 (20 credits)
ACM401 - Advanced Contemporary Marketing Management Issues 4 (20 credits)
ADM401 - Advanced Digital Marketing 4 (20 credits)
ASM401 - Advanced Services Marketing 4 (20 credits)

The B Phil Honours in Marketing Management can be completed within a minimum of one year of full-time study or within two years of part-time studies. The B Phil Honours in Marketing Management must be completed within three years.

Articulation from the new Postgraduate Diploma in Marketing Management to the new B Phil Honours in Marketing Management

Admission criteria

Graduates must have successfully completed all modules on the new Postgraduate Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Postgraduate Diploma in Marketing Management.

The articulation from the new Postgraduate Diploma in Marketing Management to the new B Phil Honours in Marketing Management consists of two compulsory modules and one elective. The articulation must be completed in four years.

Compulsory modules