The Academic Board of the IMM Graduate School of Marketing (IMM GSM) is represented by members of the marketing industry of South Africa and academics from reputable universities and business schools in South Africa. This is the highest academic decision-making authority of the IMM GSM. It oversees all of the academic quality assurance processes to ensure that students receive the necessary knowledge, skills and expertise needed to meet the demands of the market place and excel within a dynamic and ever-changing working environment. The highly-qualified members of the IMM GSM Academic Board and their established committees ensure that the content and quality of the IMM GSM programmes, supporting guides and textbooks are current and in line with progressive marketing principles and developments.